A select circle of 8 artists creates the art pieces for exclusive use by All Things Sundar.
They are each given a creative brief that allows them the freedom to explore with as few constraints as possible. Final selection of the art piece depends on the clarity with which it is able to convey an idea with the energy and vibrancy that are central to All Things Sundar.
The selected art is converted into an artwork file with design embellishments. The creative director selects the bag formats that best shows o? the final artwork. The digitised art is then printed on the final material before it is cut and fashioned into your bag.